Notice that Jesus loved this man. Jesus wasn’t trying to punish him, Jesus was offering him “treasure in heaven,” and nothing is worth more than that. The question now is whether this man’s wealth was a blessing or a curse. Everyone else would say, “This man is blessed, look at how much he has!” But as Jesus had already asked back in Mark 8:36, “For what profit is it to a man if he gains the whole world, and loses his own soul? Or what will a man give in exchange for his soul?”
